Swimbaits. Apparel. Mullet.

Inspired by Florida's most iconic bait migration, now you dont have to wait for Fall to get your Mullet fixins in! We've launched a lure and apparel company based in South Florida for all your Mullet needs.

The Mullet Run.

An annual phenomenon kicked off by a drop in water temperature, the mullet run is an iconic bait migration that occurs every fall. Mullet travel down the coast of the Carolinas to the southern tip of Florida, making some of the most incredible fishing Florida has to offer. Follow us on Instagram at @eatmomullet for tips, mullet reports, and some awesome content.

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Featured products

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